Hops for Heroes

As soon as this crisis began it became clear the immense strain front-line workers of all types were being put under. At a time when many people began to hunker down and adapt to a new reality that for many may not be really much more than an inconvenience, heroes up and down the country have been risking their lives working to protect ours.

There was an immediate consensus across the brewing industry that we needed to support the effort in any way we could, and as soon as we saw Cloudwater add a token to their webshop, we picked up the phone to Paul and joined in the effort. However, we felt that now wasn’t the time to be sending booze to frontline workers, many of whom would be working back-to-back shifts, with long hours and a need for clarity and focus. Escapism and reward would have to come later. We also wanted to find a way of supporting our trade customers in hospitality, as this crisis will take a heavy toll on many businesses as well as lives. So we decided to create a fund, made up of tokens added on our webshop, to go towards rewards and treats for front-line workers when this is all over. So it may be a meal for two, a night away in a B&B, a bar tab, a spa treatment. Each one at a venue nearby the recipient. Each one provided in partnership with one of our key customers.

So as well as reaching out to the hospitals, care homes and doctors surgeries in our region, we have been asking for nominations from you. We appreciate that many doctors, nurses, support workers, and others across the care spectrum won’t necessarily want to come forward themselves. Selflessness is one of the amazing traits they possess to be able to go to work each day and deal with this crisis head-on. Let’s face it, they ALL deserve a treat as well as a clap on a Thursday night. Fortunately, you have been answering our call, and nominating people left right and centre. On this page are going to be the stories of the heroes you nominate.


Tuesday 19th May 2020

Meet Drs Andy Morley-Smith and Aderonke Abiodun, who work at St Barts in London. They have been nominated by team-mate and fellow doc, Doug Cannie.

When COVID-19 struck, the cardiology team at St Bartholomew’s was repurposed to look after patients suffering from the virus.  Drs Morley-Smith and Abiodun not only started working on the wards and on ITU to help COVID patients but also gave their time to reorganise the rotas and make sure that the hospital was ready for the influx of patients.  Their hard work, commitment, and self-sacrifice epitomize the teams at St Bartholomew’s hospital and throughout the NHS that have helped bring COVID under control.  Even under the stresses and strains of this crisis, these two doctors find the time to check in on their colleagues’ well-being, offering support and help where needed.  They should feel proud of their contribution and are both true NHS Heroes.


Thursday 14th May 2020

This is Katy Findlay, part of the Mental Health Team in Sheffield. She was nominated by her sister, Becki Wolfe, all the way from her home in Dubai!

Still smiling undert that mask, 13 hours into a 14 hours shift

“Mental Health services are very much the forgotten service and are at the bottom of the pile when it comes to funding and support. Along with mental health care, they still carry out general nursing duties, which is often overlooked. These amazing nurses will, no doubt, be the ones who are still picking up the pieces once the initial Covid-19 panic is over! My sister, Katy is a Mental Health Nurse, working on a ward with confirmed cases and the enforcement of any social distancing is, understandably, a constant, unattainable, challenge! To try to break down barriers with the people they work with, Mental Health Nurses do not usually wear uniforms, however, they are currently having to cobble together bits of mismatched gear in different sizes and styles, in a vain attempt to minimize the risk of contamination. There are no changing facilities for the nurses where my sister works, so she has to get changed in the shed when she gets home as she has 4 children who are on lockdown – the risk to her and her family is real! I know that she will feel uncomfortable being recognized but she absolutely deserves a shout out! 💕”

We salute you guys and will be sending your reward directly, working with one of our fantastic trade partners in your area to provide something special.


If you'd like to nominate a key worker for a treat, please get in touch. 
You can also contribute to our NHS fund by adding NHS tokens to your web order, and we'll be handing them out to more deserving heroes. 👏🥇💙 
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