If you cast your mind back, to the days BC… We were brewing every day, we were making plans, we were hanging out with friends. We also did all three at the same time this one time… Brewing with our friends at Magic Rock, making plans to save lives through beer as part of Brewgooder’s Global Gathering by holding a massive charity beer festival. But then all our plans suddenly got put on hold. We’re not quite Post-C yet, but friends, and plans, and more brewing are definitely back on the menu. The massive charity festival will be a reality when it’s safe, hopefully next summer, but that doesn’t mean we can’t re-start our Brewgooder fundraising. And brewing.
So, we take great pleasure in announcing that our collaboration with Magic Rock, conceived for our Yorkshire Water party, is now being released in cans. 10p from every can will go to the Brewgooder foundation providing clean water through special projects in Malawi. So you can literally save lives by drinking beer.
Can You Dig It? Named for the wells it will provide, is a complex, hoppy, and refreshing White session IPA. The wheat adds an extra dimension, and it’s jam-packed with hops. So not only does it do good, it tastes good too!
The brew day was a lot of fun. Ari and Fran from Magic Rock joined Ally and Chris from our team (March, BC, and before social distancing!), we worked with the lovely Kirsten from Brewgooder remotely on the name and the plan, and then along with Vik from Magic Rock and our designer Little Green Jesus, created the visuals – combining our Ilkley design with classic Magic Rock and importantly incorporating the charity project details. A real team effort.
Each can has a QR code with a link directly to our fundraising pages, with 100% of the funds going to water projects.
Hey, why wait…