We’ve been sitting on this announcement for a while… and now it’s finally time to crack it open.
Today, we’re absolutely buzzing to share our brand‑new collaboration with the iconic post‑punk duo Sleaford Mods — created to celebrate the launch of their latest album, The Demise of Planet X.
This project has been months in the making, and honestly, one of the most fun creative journeys we’ve taken as a brewery.
Why Sleaford Mods? Why Us?
If you’ve ever walked past our brewhouse on a brewday, chances are you’ve heard Sleaford Mods blasting through the speakers. Their raw energy, honesty, and refusal to compromise felt like a natural match for how we approach brewing.
So when the band’s team reached out, the answer was instant: yes, let’s do this.
Even better, Jason doesn’t drink — so building an alcohol‑free option into this collab wasn’t just a nice idea; it was essential. And with Andrew front‑and‑centre on the design of our 4% pale ale, we ended up with a pair of beers that represent the band perfectly.
Here’s how Jason put it:
“Charting the end of days is thirsty work, so cheers to Ilkley Brewery for being on hand to quench our thirst. They are proper G.O.A.Ts with the hops, so I encourage everyone to raise a glass to The Demise of Planet X.”
— Jason Williamson
We’ll take that.
Meet the Beers
4% Pale Ale
Juicy. Hoppy. Ridiculously drinkable.
Packed with some of the world’s best hops, this pale ale hits with fresh‑cut grass on the nose, mellow tropical vibes in the middle, and a crisp, bitter finish.
It’s gluten‑free, unfiltered, and vegan — because great beer should welcome everyone.
0.5% Alcohol‑Free Lager
Clean, refreshing, and crafted so well you’d never guess it’s alcohol‑free. All flavour, no hangover.
Also gluten‑free, unfiltered, and vegan.
Doing Good, One Can at a Time
For every can sold, 5p goes to War Child — the charity close to the band’s heart.
For every pint, 10p.
A small contribution each time, but together we can make a meaningful difference.
Ready to Rock?
Both beers are available in 440ml cans NOW right here, for nationwide next-day delivery.
You can also grab tickets for the upcoming Sleaford Mods UK tour right here:
Both beers have been brewed for draft too, so coming soon to an independent bar and gig venue near you! Right in time for the February Tour!
See you at the bar (or the gig).